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Retail Buying (9th Edition) (Fashion Series), by Jay Diamond Professor Emeritus, Gerald Pintel Professor Emeritus
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Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book will effectively prepare you for your role as a professional retail buyer.
- Sales Rank: #727610 in Books
- Brand: Brand: Prentice Hall
- Published on: 2012-01-14
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .60" w x 8.90" l, 1.75 pounds
- Binding: Paperback
- 384 pages
- Used Book in Good Condition
About the Author
Jay Diamond is currently a Professor of Marketing, Retailing and Fashion at Nassua Community College in Garden City, New York. A partner in the Helen Diamond shops he has extensive experience as a buyer and visual merchandiser. Diamond has written numerous texts on the many facets of the fashion industry including Fashion Apparel and Accesories (Delmar, 1994).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Needed for a class.
By JJ
It's not the best written textbook I've come across. For having paid over $50 for the book, I was expecting far better quality. The cover is in color while the inside pages are thin newsprint in black and white. If you need it for a class, you have to have it.
0 of 0 people found the following review helpful.
Five Stars
By Hiko S.
It's a book for college course. Nothing else to say.
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